Management An Introduction 7th Edition by David Boddy ISBN 978-1292088594

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Product details: 

ISBN 13: 978-1292088594

Author: David Boddy

Management: An Introduction provides a comprehensive account of the themes and functions of management. Aimed at the first-time student of the subject, this is an accessible and academically rigorous text which brings the topic to life with a wide range of appealing and readily identifiable examples.

Table of contents: 

Part 1: An Introduction to Management
Managing in organisations
Theories of management
Part 1 Case: Apple Inc.

Part 2: The Environment of Management
Organisation cultures and contexts
Managing internationally
Corporate responsibility
Part 2 case: BP

Part 3: Planning
Making decisions
Planning
Managing strategy
Managing marketing
Part 3 case: The Virgin Group

Part 4: Organising
Structure
Human resource management
Information systems and e-business
Entrepreneurship, creativity and innovation
Part 4 case: NatWest Group

Part 5: Leading
Influencing
Motivating
Communicating
Teams
Managing change through projects
Part 5 case: Hampshire and Isle of Wight Wildlife Trust

Part 6: Controlling
Managing operations and quality
Control and performance measurement
Part 6 case: Tesco

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