Managing Value Propositions in Service Ecosystems 1st Edition by Julian Boha ISBN 9783658317133 3658317132

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Product details:
ISBN 10: 3658317132
ISBN 13: 9783658317133
Author: Julian Boha

Managing Value Propositions in Service Ecosystems 1st Edition Table of contents:

I Introduction — Objective of this dissertation

1 Relevance of value propositions in service ecosystems

2 Research objectives

3 Background and research approach

3.1 The chosen research paradigm

3.2 A qualitative case study approach to research

3.3 Different research approaches within this dissertation

3.3.1 Background and research approach for Part III:

3.3.2 Background and research approach for Part IV:

3.3.3 Background and research approach for Part V:

4 Structure of this dissertation

II Theoretical background — Value propositions and service ecosystems from a service-dominant logi

1 Goal and structural approach

2 Service-dominant logic as a research lens

2.1 Value within goods-dominant logic

2.2 Service-dominant logic a new perspective on value exchange

2.3 Value creation from a service-dominant perspective

3 Understanding service ecosystems for innovation

3.1 Overview of the different ecosystem concepts

3.2 Ecosystem as a structure vs. ecosystem as affiliation

4 State of the art: Value propositions

4.1 Value propositions as dyadic promises to customers

4.2 Value propositions in service ecosystems

5 Implications and summary of Part II

III Creating a foundation — The evolution of value propositions

1 Goal and structural approach

2 The development of value propositions as a concept

3 Method and data

3.1 A systematic literature review and text mining analysis

3.2 Structure of the review

3.3 Definition of review scope

3.4 Conceptualization of the topic

3.5 Searching the literature

3.6 Literature analysis and synthesis

3.7 Research agenda

4 Findings

4.1 Value propositions – an overview of key themes and authors

4.2 Five types of value propositions

5 Discussion

5.1 Implications for management

5.2 Implications for future research

5.3 Summary

IV Understanding the outside — Perceived value propositions of service ecosystems

1 Goal and structural approach

2 Perceived value propositions in service ecosystems

2.1 The importance of value propositions

2.2 Understanding the perception of value propositions

3 Theoretical background

3.1 Perception of value and value propositions

3.2 Value proposition assessment

4 Method and data

4.1 Case design and selection

4.2 Data collection

4.3 Data analysis

5 Findings

5.1 Perception of value propositions in different stages

5.2 Four value proposition stages

6 Discussion

6.1 Implications for management

6.2 Implications for future research

6.3 Summary

V Understanding the inside — Orchestrating service ecosystems through value propositions

1 Goal and structural approach

2 Aligning value propositions in service ecosystems

3 Theoretical background

3.1 Value propositions as an alignment tool

3.2 Service ecosystem orchestration through value propositions alignment

4 Method and data

4.1 Case design and selection

4.2 Data collection

4.3 Data analysis

5 Findings

5.1 Practices for value proposition alignment

5.2 Value propositions shared in service ecosystems

6 Discussion

6.1 Implications for management

6.2 Implications for future research

6.3 Summary

VI Orchestrating service ecosystems — Towards a management framework for service ecosystems

1 Goal and structural approach

2 Orchestrating service ecosystems, a workshop guideline

VII Discussion — Shaping the understanding of value propositions in service ecosystems

1 Goal and structural approach

2 Summary of findings

2.1 Providing a basis for this dissertation

2.2 Creating a foundation of the value proposition concept

2.3 Understanding the outside

2.4 Understanding the inside

3 Implications

3.1 Implications for management

3.2 Limitations and implications for future research

3.2.1 Orchestration of service ecosystems in theory

3.2.2 Diversity of value proposition understanding

3.2.3 Perception of value propositions in service ecosystems

3.2.4 Limitations

4 Conclusion

5 Final considerations

References

Annexes

Annex A: Related publications

Annex B: Considered publications for the literature review

Annex C: Concept map from Leximancer

Annex D: Overview of tools for service ecosystem development

Annex E: Overview of the “Ecosystem Mapper” functionalities

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