Marketing and American Consumer Culture A Cultural Studies Analysis 1st edition by Arthur Asa Berger 9783319473284 331947328X

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Product details:

• ISBN 10:331947328X 

• ISBN 13:9783319473284

• Author:Arthur Asa Berger 

Marketing and American Consumer Culture
A Cultural Studies Analysis
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest. 

Marketing and American Consumer Culture A Cultural Studies Analysis 1st Table of contents:

 1. Introduction: Martians and Marketers
2. The Semiotics of Marketing: Selling with Signs
3. A Psychoanalytic Approach to Marketing
4. Sociological Theory: The Group Sells
5. Marxism and Marketing
6. The Anthropology of Marketing
7. Marketing Memes: Antiquity and Modernity
8. Marketing the Self
9. Marketing Something: Advertising Cruise Tourism
10. Marketing the President: Political Marketing
11. Marketing to Millennials
12. Marketing and Social Media
13. Marketing Countries
14. Marketing Theory
15. The Technician of Desire
16. Coda: Marketers and Martians

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