Marketing Communications A European Perspective 6th Edition by Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh 1292135762‎ 9781292135762

Marketing Communications A European Perspective 6th Edition by Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh – Ebook PDF Instant Download/DeliveryISBN:  1292135762,‎ 978-1292135762 

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Product details:

ISBN-10 ‏ : ‎ 1292135762

ISBN-13 ‏ : ‎ 978-1292135762

Author:  Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

Marketing Communications A European Perspective 6th Table of contents:

1. Integrated communications
2. Communication in a businesstobusiness
3. Exhibitions and trade fairs

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Tags: Marketing Communications, European Perspective, Patrick De Pelsmacker, marketing communications, Maggie Geuens, Joeri van den Bergh