Marketing in Food Hospitality Tourism and Food 2nd Edition Richard Tresidde

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Product details:

• ISBN-10 ‏ : ‎ 1906884528
• ISBN-13 ‏ : ‎ 978-1906884529
• Author:  Richard Tresidder (auteur), Craig Hirst (auteur)

Table of contents:

1 Introduction

2 THEF Marketing and the Exchange of Value

3 Marketing as Interaction and Service

4 Marketing and THEF Consumption as a Socio-Cultural Process

5 Putting the Experiences into Experiences Marketing

6 Consumer Resources and THEF Experiences

7 Marketing and Identity

8 The Semiotics of THEF Marketing

9 Interpreting Marketing

10 Ethics, Sustainable Marketing and the Green Consumer

11 Conclusion

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