Marketing New Realities An Introduction to Virtual Reality and Augmented Reality Marketing Branding and Communications 1st Edition by Cathy Hackl, Samantha Wolfe ISBN 0996510672 9780996510677

Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications 1st Edition by Cathy Hackl, Samantha G. Wolfe – Ebook PDF Instant Download/Delivery: 0996510672, 9780996510677
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Product details:

ISBN 10: 0996510672 
ISBN 13: 9780996510677
Author: Cathy Hackl, Samantha G. Wolfe

Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.

Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications 1st Table of contents:

• Chapter 1: The Rise of Virtual and Augmented Realities

  • Defining Virtual Reality and Augmented Reality
  • Historical development and current trends
  • The role of immersive technologies in digital transformation

• Chapter 2: Understanding the Technology Behind VR and AR

  • Overview of VR and AR hardware and software
  • Key platforms and devices for VR and AR experiences
  • The technological challenges of implementing VR and AR

• Chapter 3: VR and AR in Marketing

  • How VR and AR are reshaping consumer engagement
  • Immersive experiences in advertising and branding
  • Case studies of successful VR and AR marketing campaigns

• Chapter 4: Building Brands in the VR/AR Environment

  • Creating a unique brand experience in immersive spaces
  • Integrating storytelling with virtual and augmented experiences
  • Brand presence and identity in VR and AR worlds

• Chapter 5: VR and AR for Customer Engagement

  • Enhancing customer experiences with VR and AR
  • Interactive product demos and virtual showrooms
  • The role of gamification and interactivity in marketing

• Chapter 6: Social Media, VR, and AR: New Platforms for Brand Communication

  • The future of social media in virtual and augmented environments
  • VR and AR on platforms like Facebook, Instagram, and Snapchat
  • Using VR/AR for influencer marketing and collaborations

• Chapter 7: The Role of Data in VR and AR Marketing

  • Data collection and analysis in immersive marketing campaigns
  • Personalization and targeting with VR and AR technologies
  • Ethical considerations and privacy in VR/AR data usage

• Chapter 8: Measuring the Impact of VR and AR Marketing

  • Evaluating the effectiveness of VR/AR campaigns
  • Key performance indicators (KPIs) for immersive marketing
  • Return on investment (ROI) in VR and AR branding

• Chapter 9: Challenges and Barriers to VR and AR Adoption

  • Cost and resource challenges for brands
  • Overcoming technological limitations and adoption hurdles
  • Consumer behavior and market readiness

• Chapter 10: The Future of VR and AR in Marketing

  • The next wave of innovation in VR and AR technologies
  • Predictions for the future of immersive marketing experiences
  • Preparing for the metaverse and its impact on marketing and branding

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Cathy Hackl, Samantha Wolfe,Marketing New Realities,Introduction,Virtual Reality,Augmented Reality Marketing,Branding,Communications