Marketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business Simona Covel 0814439683 9780814439685

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Product details:

• ISBN 10: 0814439683
• ISBN 13: 9780814439685
• Author: Simona Covel

Whether you’ve got a robust budget or you’re bootstrapping your way to the top, this book gives you the tools to launch an empire. Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service…and don’t know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video- and rocketed to success Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way SoulCycle’s obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you’ll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more.

Table of contents:

1. WHAT IS MARKETING ANYWAY?

2. DEFINE YOUR BRAND

3. POSITIONING YOUR PRODUCT

4. HOW MUCH SHOULD YOU SPEND?

5. ONLINE MARKETING

6. TAKING IT OFFLINE

7. CUSTOMER MARKETING

8. WRITING A MARKETING PLAN

9. SETTING A BUDGET

10. WHEN TO MIX IT UP

11. FINDING OUTSIDE HELP

12. UNDERSTANDING MARKETING SOFTWARE

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