Media and Digital Management 1st Edition by Eli M Noam ISBN 3319713450 978-3319713458

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Product details:

ISBN 10: 3319713450 

ISBN 13: 978-3319713458

Author: Eli M. Noam

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover―in a jargonless, non-technical way―the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.

In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

Table of contents: 

Front Matter

Overview
Chapter 1 Introduction – Eli M. Noam
Chapter 2 The Information Environment – Eli M. Noam

Production
Chapter 3 Production Management in Media and Information – Eli M. Noam
Chapter 4 Technology Management in Media and Information Firms – Eli M. Noam
Chapter 5 Human Resource Management for Media and Information Firms – Eli M. Noam
Chapter 6 Financing Media, Information, and Communications – Eli M. Noam
Chapter 7 Intellectual Asset Management – Eli M. Noam
Chapter 8 Managing Law and Regulation – Eli M. Noam

Marketing
Chapter 9 Demand and Market Research for Media and Information Products – Eli M. Noam
Chapter 10 Marketing of Media and Information – Eli M. Noam
Chapter 11 Pricing of Media and Information – Eli M. Noam
Chapter 12 Distribution of Media and Information – Eli M. Noam

Feedback Loop
Chapter 13 Accounting in Media and Information Firms – Eli M. Noam
Chapter 14 Strategy Planning in Media and Information Firms – Eli M. Noam

Concluding Observations

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Tags: Eli M Noam, Media and, Digital Management