Media Convergence and Deconvergence 1st Edition by Sergio Sparviero, Corinna Peil, Gabriele Balbi ISBN 3319512897 9783319512891

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Product details:

ISBN 10:     3319512897 
ISBN 13: 978- 3319512891
Author:     Sergio Sparviero, Corinna Peil, Gabriele Balbi

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture.

Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com

Media Convergence and Deconvergence 1st Table of contents:

Part I: Introduction

• Chapter 1: Media Convergence Meets Deconvergence
  • Concepts of media convergence and deconvergence
  • User perspectives, proliferation of devices, and changing media practices
  • The convergence and deconvergence of media markets
  • Aims and scope of the book
• Chapter 2: Deconstructing “Media Convergence”: A Cultural History of the Buzzword (1980s–2010s)
  • Evolution of the term “media convergence”
  • Historical dimensions of convergence (technological, economic, political, cultural)
  • Quantitative history of media convergence

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Part II: Media Audiences and Usage

• Chapter 3: Convergence in Domestic Media Use

  • Convergence as a user-driven process, blending old and new media
  • Media repertoires and patterns of domestic media use (classic media, diverse media, online media)
  • Factors promoting terminal convergence and convergent media practices

• Chapter 4: Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences

  • Research on convergent television viewing practices in Italy
  • Mapping the evolving practices of convergent television consumption

• Chapter 5: Media Convergence and the Network Society

  • The relationship between convergence and network society
  • Media logic and the concept of polymedia (multiple media platforms)
  • Consequences of converged media for communication in mini-publics

• Chapter 6: Deconstructing Audiences in Converging Media Environments

  • How convergence affects audience behaviors
  • Media repertoires, patterns of media use, and user behaviors across media types
  • Investigating cross-media use and media consumption patterns

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Part III: Production and Distribution of Media Content

• Chapter 7: Convergent Media Quality?: Comparing Online and Offline Media in Switzerland

  • Consequences of convergence and digitalization on journalism
  • A comparative study of the quality of traditional press versus online media

• Chapter 8: Transmedia Storytelling and Mega-Narration

  • Transmedia storytelling and its role in building narrative worlds
  • Case studies, such as the Marvel Cinematic Universe, showcasing mega-narration

• Chapter 9: Web 2.0: An Argument Against Convergence

  • Analyzing Web 2.0 and its potential as a counter-argument to convergence
  • The history of data services and the origins of Web 2.0

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Part IV: Regulation and Media Markets

• Chapter 10: The Deconverging Convergence of the Global Communication Industries

  • Examining media convergence amid deconvergence in the 2010s
  • The implications of media deconvergence for global communication industries

• Chapter 11: Deconstructing the Music Industry Ecosystem

  • Digital convergence in the music industry, focusing on the impact of technological threats
  • Institutional responses to the convergence of music industry sub-sectors and oligopolistic trends

• Chapter 12: Is Convergence the “Killer Bug” in the Media Ecosystem?

  • The challenges of convergence for the Flemish media policy ecosystem
  • The impact on press, commercial media, and public service broadcasting

• Chapter 13: Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy

  • Convergence strategies for connected TV in Germany, and how organizational approaches align with media trends

• Chapter 14: Regulatory (de) Convergence: Localism, Federalism, and Nationalism in American Telecommunications

  • History and regulation of cable telecommunications and local vs. national regulatory issues

• Chapter 15: The Triple-Network Convergence in China

  • Overview of the Triple-Network Convergence in China (telecom, cable, and the internet)
  • Development, achievements, and challenges of Triple-Network Convergence
  • Future paths, challenges, and the potential shift towards “Internet Plus”

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