Media Culture Mass Communication in a Digital Age 1st edition by Richard Campbell, Christopher Martin, Bettina Fabos 1319058515 978-1319058517

Media Culture Mass Communication in a Digital Age 1st edition by Richard Campbell, Christopher R. Martin, Bettina Fabos – Ebook PDF Instant Download/DeliveryISBN:  1319058515, 978-1319058517 

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Product details:

ISBN-10 ‏ : ‎ 1319058515

ISBN-13 ‏ : ‎ 978-1319058517

Author:  Richard Campbell, Christopher R. Martin, Bettina Fabos

While we all use digital technology daily, many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students’ understanding of these experiences – a skill that has become more important than ever. Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.

Media Culture Mass Communication in a Digital Age 1st Table of contents:

1 Mass Communication: A Critical Approach
PART 1: DIGITAL MEDIA AND CONVERGENCE
2 The Internet, Digital Media, and Media Convergence
3 Digital Gaming and the Media Playground
PART 2: SOUNDS AND IMAGES
4 Sound Recording and Popular Music
5 Popular Radio and the Origins of Broadcasting
6 Television and Cable: The Power of Visual Culture
7. Movies and the Impact of Images
PART 3: WORDS AND PICTURES
8 Newspapers: The Rise and Decline of Modern Journalism
9 Magazines in the Age of Specialization
10 Books and the Power of Print
PART 4: THE BUSINESS OF MASS MEDIA
11 Advertising and Commercial Culture
12 Public Relations and Framing the Message
13 Media Economics and the Global Marketplace
PARTS: DEMOCRATIC EXPRESSION AND THE MASS MEDIA
14 The Culture of Journalism: Values, Ethics, and Democracy
15 Media Effects and Cultural Approaches to Research
16 Legal Controls and Freedom of Expression
EXTENDED CASE STUDY: Can We Trust Facebook with Our Personal Data?

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Tags: Media Culture, Mass Communication, Digital Age, Richard Campbell, Christopher Martin, Bettina Fabos