This completed downloadable of Media Now: Understanding Media, Culture, and Technology 10th Edition Joseph Straubhaar
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Product details:
- ISBN 13: 9798214348735
- Author: Joseph Straubhaar
Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact society. The text offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory transforming the rapidly evolving industry. A focus on essential history, theories, and technical knowledge develops students’ media literacy skills to prepare them for careers in the fields online, interactive, and traditional media. It includes new coverage of mobile media consumption, Internet governance, international issues, online privacy, and more.
Table of contents:
Chapter 1. The Changing Media
Chapter 2. Media and Society
Chapter 3. Books
Chapter 4. Print and Digital Newspapers
Chapter 5. Magazines
Chapter 6. Recorded Music
Chapter 7. Radio
Chapter 8. Film and Video
Chapter 9. Television
Chapter 10. The Internet
Chapter 11. The Third Screen: Smartphones and Tablets
Chapter 12. Video Games
Chapter 13. Public Relations
Chapter 14. Advertising
Chapter 15. Media Uses and Impacts
Chapter 16. Media Policy and Law
Chapter 17. Media Ethics
Chapter 18. Global Communications Media
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