Methods in Consumer Research Volume 2 Alternative Approaches and Special Applications 1st Edition Gaston Ares 0081017448 9780081017449

This completed downloadable of Methods in Consumer Research Volume 2 Alternative Approaches and Special Applications 1st Edition Gaston Ares

Instant downloaded Methods in Consumer Research Volume 2 Alternative Approaches and Special Applications 1st Edition Gaston Ares pdf docx epub after payment.

Product details:

• ISBN 10: 0081017448
• ISBN 13: 9780081017449
• Author: Gaston Ares

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations.

In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.

Table of contents:

Chapter 1. Contextual Influences on Consumer Responses to Food Products

Chapter 2. Evoked Contexts

Chapter 3. Immersive Techniques and Virtual Reality

Chapter 4. Evaluation of Meals and Food Pairing

Chapter 5. Situational Factors and the Design of In Situ Evaluations

Chapter 6. Measuring Appetite and Food Intake

Chapter 7. Measuring Satiation and Satiety

Chapter 8. Methodological Approaches for Measuring Consumer-Perceived Well-Being in a Food-

Chapter 9. Measuring Implicit Associations in Food-Related Consumer Research

Chapter 10. Automatic Facial Expressions Analysis in Consumer Science

Chapter 11. Physiological Measurements: EEG and fMRI

Chapter 12. Eye Tracking in Consumer Research

Chapter 13. New Developments in Sensory and Consumer Research With Children

Chapter 14. Improving Food Sensory Quality With and For Elderly Consumers

Chapter 15. Designing Consumer Research Studies for Low-Income Populations

Part V. Consumer Research With Non-food Products

Chapter 16. Cosmetic Products

Chapter 17. Consumer Evaluation of Nonfood Products

Chapter 18. Consumer-Driven Product Design

People also search:

methods of customer research

what are the different methods of marketing research

how to do consumer research

2 methods of market research

two methods of market research