Mobile for Good A How To Fundraising Guide for Nonprofits 1st Edition Heather Mansfield 0071825274 9780071825276

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Product details:

• ISBN 10: 0071825274
• ISBN 13: 9780071825276
• Author: Heather Mansfield

“Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media.” — Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors’ tablets and smartphones. Statistics prove that the most successful online fundraising campaigns are those designed for portable devices–from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a mobile and social fundraising strategy to dramatically increase donations.

Table of contents:

Part 1 Create and Implement a Mobile and Social Fundraising Strategy

1 Nonprofit Technology and Fundraising

2 Get Organized

4 Email Communications

5 Online Fundraising

6 Mobile Fundraising

7 Multichannel Communications and Fundraising

8 Content Creation and Integration

9 Facebook

10 Twitter

11 Google+

12 Linkedin

13 YouTube

14 Pinterest, Instagram, and Tumblr

15 Real-Time Communications and Fundraising

16 New Media Managers

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