Multinational Management A Casebook on Asia s Global Market Leaders 1st Edition Rien T. Segers (Eds.)

This completed downloadable of Multinational Management A Casebook on Asia s Global Market Leaders 1st Edition Rien T. Segers (Eds.)

Instant downloaded Multinational Management A Casebook on Asia s Global Market Leaders 1st Edition Rien T. Segers (Eds.) pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 3319230115
• ISBN-13 ‏ : ‎ 978-3319230115
• Author: Rien T. Segers

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.

Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retaintheir market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.

Table of contents:

1. China

Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce

Geely: A Case Study on the Trend Following Volvo-Owner

Haier: A Case Study on How One of China’s First Global Brands Keeps Expanding

Huawei: A Case Study on a Telecom Giant on the Rise

Lenovo: A Case Study on Strengthening the Position in the European Market Through Innovation

Tencent: A Case Study on Expanding Through Micro-Innovation and Strategic Partnerships

2. India

Dr. Reddy’s: A Case Study on Conquering the World with Affordable Medicine for the Masses

Infosys: A Case Study on Becoming a Global Brand in Consulting Technology and Outsourcing Solutions

3. Japan

Panasonic: A Case Study on Constant Change and Reinvention of a World Brand

Rakuten: A Case Study on Entering New Markets Through an Innovative Business-to-Business-to-Consumer Strategy

Uniqlo: A Case Study on Creating Market Share with Affordable and Timeless Designs

4. South Korea

Lotte: A Case Study on Market Entries Through Acquisition

5. Vietnam

Vinamilk: A Case Study on Partnering Up to Expand on the World Market

6. Underlying strategies and success factors of emerging Asian multinationals

Corporate Enterpreneurship and Triple Helix

Asian Human Resource Management and Intercultural Competence

Branding Trends in Asian Markets

7. Conclusion

People also search:

are multinational corporations good

are multinational corporations good or bad

what is multinational management

what are multinational organizations

what are typical reasons why mncs expand internationally