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Netflix and the Re invention of Television 1st edition by Mareike Jenner ISBN 3319943162 978-3319943169

Name: Netflix and the Re invention of Television 1st edition by Mareike Jenner ISBN 3319943162 978-3319943169
SKU: EB-7152136
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Netflix and the Re-invention of Television Mareike Jenner Digital Instant Download

Author(s): Mareike Jenner

ISBN(s): 9783319943152, 9783319943169, 3319943154, 3319943162

Edition: 1st ed.

File Details: PDF, 2.70 MB

Year: 2018

Language: English

SKU: EB-7152136 Categories: Media, Politics & Philosophy - Journalism, Society Tag: Mareike Jenner

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ISBN 10: 3319943162
ISBN 13: 978-3319943169
Author: Mareike Jenner

This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix’s iteration of giving control to the viewers. By focusing on Netflix’s relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminatesthe importance of Netflix’s role within the processes of TV IV.

Netflix and the Re-invention of Television 1st Table of contents:

1. Introduction: Netflix and the Re-invention of Television

Part I. Controlling Television: TV’s Ancillary Technologies

2. Introduction: Control, Power, Television

3. Managing Choice, Negotiating Power: Remote Controls

4. New Regimes of Control: Television as Convergence Medium

5. Digital Television and Control

Part II. Binge-Watching and the Re-invention of Control

6. Introduction: Binge-Watching Netflix

7. Scheduling the Binge

8. ‘Quality’, ‘Popular’ and the Netflix Brand: Negotiating Taste

9. Netflix Marketing: The Binge and Diversity

Part III. Netflix and the Re-invention of Transnational Broadcasting

10. Introduction: Netflix as Transnational Broadcaster

11. The Transnational, the National and Television

12. The Transnational and Domestication: Netflix Texts

13. The Netflix Audience

Part IV. Conclusion

14. Conclusion

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