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Product details:
- ISBN 10: 3319629387
- ISBN 13: 9783319629384
- Author: Kesra Nermend
This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics.
Table of contents:
Chapter 1: Neurobiology of Decision Making: Methodology in Decision-Mak
Chapter 2: Psychological Determinants of Decision Making
Chapter 3: Emotions in Decision Making
Chapter 4: Application of Neuroscience in Management
Chapter 5: Neuroeconomics: Genesis and Essence
Chapter 6: Measuring Economic Propensities
Chapter 7: Convolutional Representation in Brain Simulation to Store and AnaChapter 8: Identification of Heuristics in the Process of Decision Making on
Chapter 8: Identification of Heuristics in the Process of Decision Making on Financial Ma
Chapter 9: The Impact of Behavioral Factors on Decisions Made by Individual Investors on th
Chapter 10: Efficiency of Investment with the Use of Fundamental Power Aspects
Chapter 11: Investors Decisions in the Light of Exploitable Predictable Irrationali
Chapter 12: Behavioral Aspects of Performance Measurement Systems in Enterprises
Chapter 13: The Impact of Behavioral Factors on the Decisive Usefulness
Chapter 14: The Selected Problems of Behavioral Accounting: The Issue
Chapter 15: The Impact of Information Usefulness of E-Commerce
Chapter 16: System Dynamics Modeling in Behavioral Decision Ma
Chapter 17: Prediction of Decision Outcome via Observation of Brain Ac
Chapter 18: Validation of EEG as an Advertising Research Method: Relation Betw
Chapter 19: Assessing Cerebral and Emotional Activity During the Purchase of
Chapter 20: Using the Facereader Method to Detect Emotional Reaction to Co
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