Neuroeconomic and Behavioral Aspects of Decision Making Proceedings of the 2016 Computational Methods in Experimental Economics CMEE Conference 1st Edition Kesra 3319629387 9783319629384

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Product details:

• ISBN 10: 3319629387
• ISBN 13: 9783319629384
• Author: Kesra Nermend

This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of novel computational methods in neuroeconomics. Neuroeconomics is an interdisciplinary field that combines neuroscience, psychology and economics to build a comprehensive theory of decision making. At its core, neuroeconomics analyzes the decision-making process not only in terms of external conditions or psychological aspects, but also from the neuronal point of view by examining the cerebral conditions of decision making. The application of IT enhances the possibilities of conducting such analyses. Such studies are now performed by software that provides interaction among all the participants and possibilities to register their reactions more accurately. This book examines some of these applications and methods. Featuring contributions on both theory and application, this book is of interest to researchers, students, academics and professionals interested in experimental economics, neuroeconomics and behavioral economics.

Table of contents:

Chapter 1: Neurobiology of Decision Making: Methodology in Decision-Mak

Chapter 2: Psychological Determinants of Decision Making

Chapter 3: Emotions in Decision Making

Chapter 4: Application of Neuroscience in Management

Chapter 5: Neuroeconomics: Genesis and Essence

Chapter 6: Measuring Economic Propensities

Chapter 7: Convolutional Representation in Brain Simulation to Store and AnaChapter 8: Identification of Heuristics in the Process of Decision Making on

Chapter 8: Identification of Heuristics in the Process of Decision Making on Financial Ma

Chapter 9: The Impact of Behavioral Factors on Decisions Made by Individual Investors on th

Chapter 10: Efficiency of Investment with the Use of Fundamental Power Aspects

Chapter 11: Investors Decisions in the Light of Exploitable Predictable Irrationali

Chapter 12: Behavioral Aspects of Performance Measurement Systems in Enterprises

Chapter 13: The Impact of Behavioral Factors on the Decisive Usefulness

Chapter 14: The Selected Problems of Behavioral Accounting: The Issue

Chapter 15: The Impact of Information Usefulness of E-Commerce

Chapter 16: System Dynamics Modeling in Behavioral Decision Ma

Chapter 17: Prediction of Decision Outcome via Observation of Brain Ac

Chapter 18: Validation of EEG as an Advertising Research Method: Relation Betw

Chapter 19: Assessing Cerebral and Emotional Activity During the Purchase of

Chapter 20: Using the Facereader Method to Detect Emotional Reaction to Co

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