North American Perspectives on the Development of Public Relations: Other Voices 1st Edition Tom Watson 1349950440 9781349950447

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Product details:

• ISBN 10: 1349950440
• ISBN 13: 9781349950447
• Author: Tom Watson

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..  The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.

Table of contents:

CHAPTER 1: Introduction

CHAPTER 2: United States Antecedents and Proto-PR

CHAPTER 3: United States–Development and Expansion of Public Relations

CHAPTER 4: Canada—Development and Expansion of Public Relations

CHAPTER 5: Public Relations Education and the Development of Professionalization in Canada and

CHAPTER 6: Government Public Relations in Canada and the United States

CHAPTER 7: Entertainment Publicity and Public Relations

CHAPTER 8: Political Communications and Lobbying in the United States

CHAPTER 9: The Historiography of North American Public Relations

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