Nudging in Management Accounting Assessment of the Relevance of Nudging in the Corporate Context 1st edition by Susanne Rauscher, Annika Zielke ISBN 3658280174 9783658280178

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Product details:

ISBN 10:  3658280174
ISBN 13: 978-3658280178
Author:      Susanne Rauscher, Annika Zielke

Nudging in Management Accounting Assessment of the Relevance of Nudging in the Corporate Context 1st Table of contents:

1 Introduction

2 Part I: Literature Overview

2.1 The Concept of Nudging

2.1.1 Origin and Definition

2.1.2 Heuristics and Biases

2.1.3 Perception

2.2 Behavioural Impacts in Management Accounting

2.2.1 Drivers of Behavioural Issues

2.2.2 Heuristics and Biases in Management Accounting

2.2.3 Status quo of Nudging Application and Other Solutions

3 Part II: Qualitative Study – Status quo in Accounting

3.1 Methodology of the Qualitative Study

3.1.1 Interview Goal and Research question

3.1.2 Research Method

3.1.3 Sampling and Questions

3.2 Analysis of the Qualitative Study – Key Insights

3.2.1 Common Behavioural Biases in Accounting

3.2.2 Application of Nudging in Companies in Germany

3.3 Limitations of the Qualitative Study

3.4 Intermediate Conclusion

4 Part III: Experiment – Effect of Nudges in Accounting

4.1 Methodology of the Experiment

4.1.1 Experiment Goal and Hypothesis

4.1.2 Settings and Conditions

4.1.3 Case and Treatments

4.2 Analysis Approach

4.3 Limitations of the Experiment

5 Critical reflection

6 Conclusion

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