Org Design for Design Orgs Building and Managing In-House Design Teams 1st Edition by Peter Merholz, Kristin Skinner 9781491938409

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Product details:

• ISBN-13:  9781491938409
• Author: Peter Merholz, Kristin Skinner 

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.

You’ll discover:

• Why design’s role has evolved in the digital age
• How to infuse design into every product and service experience
• The 12 qualities of effective design organizations
• How to structure your design team through a Centralized Partnership
• Design team roles and evolution
• The process of recruiting and hiring designers
• How to manage your design team and promote professional growth

Table of contents:

Why Design? Why Now?

Realizing the Potential of Design

12 Qualities of Effective Design Organizations

The Centralized Partnership

Roles and Team Composition

Recruiting and Hiring

Developing the Team Professional Growth and Managing People

Creating a Design Culture

Successful Interaction with Other Disciplines

Parting Thoughts

Index

About the Author

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