Pathways to Public Relations Histories of Practice and Profession 1st Edition Burton St. John Iii 9780415660358, 0415660351

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Product details:

• ISBN-10 ‏ : ‎ 0415660351
• ISBN-13 ‏ : ‎ 978-0415660358
• Author:  Burton St. John III (Editor), Margot Opdycke Lamme (Editor), Jacquie L’Etang (Editor)

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context.

This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history.

With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.

Table of contents:

Part I Public relations history and faith

1 The strategic heart The nearly mutual embrace of religion and public relations

2 State and church as public relations history in Ireland, 1922–2011

3 The public relations and artful devotion of Hildegard Von Bingen

4 An alternative view of social responsibility The ancient and global footprint of caritas and public relations

Part II Public relations history and politics/government

5 The coercion of consent The manipulative potential of FBI public relations during the J. Edgar Hoover era

6 Forgotten roots of international public relations Attempts of Germany, Great Britain, Czechoslovakia, and Poland to influence the United States during World War I

7 Government is different A history of public relations in American public administration

8 Building certainty in uncertain times The construction of communication by early medieval polities

9 I, Claudius the Idiot Lessons to be learned from reputation management in Ancient Rome

10 The utilization of public relations to avoid imperialism during the beginning of Thailand’s transition to modernization (1851–68)

Part III Public relations history and reform

11 Between international and domestic public relations Cultural diplomacy and race in the 1949 ATMA “Round-the-World Tour”

12 Shell Oil as a window into the development of public relations in Nigeria From information management to social accountability

13 The intersection of public relations and activism A multinational look at suffrage movements

14 Ubuntu, professionalism, activism, and the rise of public relations in Uganda

15 Sarah Josepha Hale, editor/advocate

Part IV Public relations history and the profession

16 The historical development of public relations in Turkey The rise of a profession in times of social transformation

17 An agent of change Public relations in early twentieth-century Australia

18 The “new technique” Public relations, propaganda, and the American public, 1920–25

19 Arthur Page and the professionalization of public relations

20 The good reason of public relations PR News and the selling of a field

21 Defining public in public relations How the 1920s debate over public opinion influenced early philosoph

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