Persuasive Communication 1st Edition by Kristie Sigler ISBN 1524934313 978-1524934316

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Product details:

ISBN 10: 1524934313 

ISBN 13: 978-1524934316 

Author: Kristie Sigler 

Providing an opportunity for students to both learn and apply course concepts in a single semester is challenging but necessary. Persuasive Communication is a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.

Table of contents: 

Part 1: Persuasion Theory and Research

Part 2: Persuasive Writing

Part 3: Persuasive Presentations

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Tags: Kristie Sigler, Persuasive, Communication