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Pharmacoeconomics: From Theory to Practice 2nd Edition Renee J. G. Arnold

Name: Pharmacoeconomics: From Theory to Practice 2nd Edition Renee J. G. Arnold
SKU: EB-11375530
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Pharmacoeconomics: From Theory to Practice 2nd Edition Renee J. G. Arnold Digital Instant Download

Author(s): Renee J. G. Arnold

ISBN(s): 9780367521363, 9780429491368, 9781138589834, 0367521369, 0429491360, 1138589837, 2020013270

Edition: 2

File Details: PDF, 6.58 MB

Year: 2020

Language: English

SKU: EB-11375530 Category: Medicine Tags: 042995767X, 2nd Edition, 9780429957673, Pharmacoeconomics, Renee J. G. Arnold

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ISBN-10 : 042995767X
ISBN-13 : 9780429957673
Author : Renee J. G. Arnold

In this era of finite budgets, healthcare rationing, medication shortages, and the global aging and burgeoning of populations, numerous stakeholders in the healthcare arena must understand the basic principles of pharmacoeconomics and how these may be correctly applied to facilitate drug development, rationing, patient segmentation, disease management, and pricing model development.

Table of contents:

Part 1: Designing Customer-Oriented Marketing Strategies: Scripps Networks Interactive & Food Network

Part 2: Understanding Buyers and Markets: Scripps Networks Interactive & Food Network

Part 3: Target Market Selection: Scripps Networks Interactive & Food Network

Part 4: Product Decisions: Scripps Networks Interactive &Food Network

Part 5:Distribution Decisions: Scripps Networks Interactive &Food Network

Part 6: Promotional Decisions: Scripps Networks Interactive &Food Network

Part 7: Pricing Decisions: Scripps Networks Interactive & Food Network

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