Playing with America’s Doll: A Cultural Analysis of the American Girl Collection 1st Edition by Emilie Zaslow ISBN 1137566493 9781137566492

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Product details:

ISBN 10:      1137566493
ISBN 13: 978-1137566492
Author:      Emilie Zaslow

Playing with America’s Doll: A Cultural Analysis of the American Girl Collection 1st Table of contents:

Chapter 1: Introduction: Unpacking America’s Doll

• Overview
• In the Business of Little Girls
• Notes

Chapter 2: Branding the American Girl: The Making of Cultural Icons

• Company Mission
• The Original Dolls: Kirsten, Molly, and Samantha
• Purchase by Mattel
• Historical Doll Development
• Brand Expansion: Contemporary Girlhood
• Experiences and Retail
• Studying American Girl
• Notes

Chapter 3: Situating American Girl: Tools of Socialization in a Changing Culture

• Children’s Literature as a Tool of Socialization
• Dolls as Tools of Socialization
• The Marketing of American Girl in a Changing Culture
• Values Inscribed on the Body of the Doll
• Selling the American Girl Doll in a Neoliberal Economy
• Backlash and Family Values
• A Girl Power Doll
• Unpacking American Girl Narratives
• Notes

Chapter 4: “Baby Doll, You Made the World a Little Bit Better by Speaking Out for What You Be”

• Rejecting the Devaluation of the Private Sphere: Significance of Family Work
• Rejecting the Private: Using Voice in the Public
• The Work of Community Building and Protest in the BeForever Collection
• Constructing the Ideal American Girl Consumer
• Constructions of Normative Femininity in the BeForever Collection
• Mothers and Girls’ Reception of Gender Representation in the BeForever Collection
• Contradictions in Girlhood
• Notes

Chapter 5: From “This Where Freedom Supposed to Be At” to “She Knew She Would Never Stop Sp”

• Representing Race
• Racialized Dolls
• Colorblind Accessories
• Love, Pain, and African American Doll Play in American Girl
• Constructing Racial Identity in the American Girl BeForever Collection
• Notes

Chapter 6: “This Is My Home”: Representing Race, Ethnicity, and the American Experience in American Girl

• Whose Stories Get Told? Race, Ethnicity, and the American Experience in American Girl
• Noticing/Not-Noticing Native American Experiences
• Noticing/Not-Noticing Ethnic Others
• Contradictory Logics of Race and Ethnicity in the American Girl BeForever Collection
• Notes

Chapter 7: Conclusion: Constructing American Girlhood

• Notes

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