Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy 1st edition by Thomai Serdari ISBN 3030453014 9783030453015

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Product details:

ISBN 10:      3030453014

ISBN 13: 978-3030453015 

Author:     Thomai Serdari

Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy 1st Table of contents:

Part I. Background of Luxury Fashion as a Field of Material Culture

1. Defining Fashion, Luxury, and Luxury Fashion

2. Established Methods of Classifying Luxury Fashion Brands

3. A New Method for the Classification of Luxury Fashion Brands

Part II. Production and Consumption of Luxury Fashion

4. The Producers of “Newness” in Luxury Fashion

5. What Do We Really Consume Through Luxury Fashion?

6. How Do We Consume Luxury Fashion?

Part III. Cultural Intelligence and Creativity

7. A Close Look at Cultural Intelligence

8. Cultural Hyperobjects

9. Luxury Fashion Products Addressing Cultural Changes

10. Luxury Marketing Strategies Based on Cultural Intelligence

Part IV. The Future of Luxury Fashion

11. Step by Step Application of the Framework

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