Routledge Handbook of International Sport Business 1st Edition by Mark Dodds, Kevin Heisey, Aila Ahonen – Ebook PDF Instant Download/Delivery: 1317486528, 978-1317486527
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Product details:
ISBN 10: 1317486528
ISBN 13: 978-1317486527
Author: Mark Dodds, Kevin Heisey, Aila Ahonen
Table of contents:
Part I: International Sport Business Strategy
- Export of national sport leagues
- Sport business intelligence and the WRC event
- The UEFA Euro Championship 2020: a path to success or a mistake in the making?
- Major sport events at the center of International Sport Federations’ resource strategy
- Hosting international sporting events
- Globalization of sport business management education
Part II: Sport Marketing
- Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage?
- Olympic Games’ image perceptions among onsite spectators: the cases of Beijing, London, and Sochi
- The role of endorsement in international sport marketing
- Women’s Tennis Association efforts in Asian markets
- Globalizing a brand through sport sponsorships: the case of Turkish Airlines and its sport marketing efforts
Part III: Sport Economics and Finance
- Football’s failing finances
- Debentures in the United Kingdom and seat licenses in the United States: assessing the similarities and differences
- The direct economic impact of international sport events for the hosting city
- Maximizing revenue through ticketing technology
- Sport industry in China: opportunities and challenges
- International trade in sport products: free trade agreements, sporting goods, and playing talent
Part IV: Legal Aspects
- Athlete involvement in the governance of sport organizations
- Athlete image rights in the US and UK
- How can sport sponsors comply with international corruption laws?
- Trademark protection across borders
- Privacy at work
Part V: Sport Media and Communication
- Hijacking of a hashtag: the case of #CheersToSochi
- Arabian Gulf game plan: the social media marketing strategy of the Emirates American Football League
- Internationalization as a strategy for success in the LPGA
- Sports media complex and the business of football in Africa
Part VI: Sport Tourism
- Global sport tourism and the lure of mega-events
- Sport facilities tourism
- Promoting responsible sustainability in sport tourism: a logic model approach
- Small-scale active sport tourism is international business
Part VII: Sport Development
- India: from a cricketing nation to a business industry
- The role of highlight events in sport-for-development
- Social entrepreneurship and sport
- The importance of entrepreneurship in small and medium-sized sport enterprises
- Partnership building to create change
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