Routledge Handbook of International Sport Business 1st Edition by Mark Dodds, Kevin Heisey, Aila Ahonen ISBN 1317486528 9781317486527

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Product details:

ISBN 10:      1317486528
ISBN 13: 978-1317486527
Author:      Mark Dodds, Kevin Heisey, Aila Ahonen

 Table of contents:

Part I: International Sport Business Strategy

1. Export of national sport leagues
2. Sport business intelligence and the WRC event
3. The UEFA Euro Championship 2020: a path to success or a mistake in the making?
4. Major sport events at the center of International Sport Federations’ resource strategy
5. Hosting international sporting events
6. Globalization of sport business management education

Part II: Sport Marketing

7. Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage?
8. Olympic Games’ image perceptions among onsite spectators: the cases of Beijing, London, and Sochi
9. The role of endorsement in international sport marketing
10. Women’s Tennis Association efforts in Asian markets
11. Globalizing a brand through sport sponsorships: the case of Turkish Airlines and its sport marketing efforts

Part III: Sport Economics and Finance

12. Football’s failing finances
13. Debentures in the United Kingdom and seat licenses in the United States: assessing the similarities and differences
14. The direct economic impact of international sport events for the hosting city
15. Maximizing revenue through ticketing technology
16. Sport industry in China: opportunities and challenges
17. International trade in sport products: free trade agreements, sporting goods, and playing talent

Part IV: Legal Aspects

18. Athlete involvement in the governance of sport organizations
19. Athlete image rights in the US and UK
20. How can sport sponsors comply with international corruption laws?
21. Trademark protection across borders
22. Privacy at work

Part V: Sport Media and Communication

23. Hijacking of a hashtag: the case of #CheersToSochi
24. Arabian Gulf game plan: the social media marketing strategy of the Emirates American Football League
25. Internationalization as a strategy for success in the LPGA
26. Sports media complex and the business of football in Africa

Part VI: Sport Tourism

27. Global sport tourism and the lure of mega-events
28. Sport facilities tourism
29. Promoting responsible sustainability in sport tourism: a logic model approach
30. Small-scale active sport tourism is international business

Part VII: Sport Development

31. India: from a cricketing nation to a business industry
32. The role of highlight events in sport-for-development
33. Social entrepreneurship and sport
34. The importance of entrepreneurship in small and medium-sized sport enterprises
35. Partnership building to create change

 

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