Running a Successful Photography Business 1st Edition Lisa Pritchard 1000212947 9781000212945

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Product details:

• ISBN 10: 1000212947
• ISBN 13: 9781000212945
• Author: Lisa Pritchard

Running a Successful Photography Business is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.Written from the unique point of view of a leading photographers’ agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer. This book builds on the author’s popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.

Table of contents:

1 How’s business? A business health check

2 The photographer’s business plan

3 Fine-tuning your brand

4 Twenty ways to get noticed

5 Pricing

6 Pitching for a job and sealing the deal

7 Please read the small print: business terms and photography contracts

8 The perfect photoshoot: a step-by-step guide

9 Photo shoot legal obligations and codes of practice

10 Are you covered? Insurance

11 Keeping clients

12 Getting help

13 Going forward

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