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Rural Marketing 3rd Edition by Pradeep Kashyap ISBN 9332573097 9789332573091

Name: Rural Marketing 3rd Edition by Pradeep Kashyap ISBN 9332573097 9789332573091
SKU: EB-10887820
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Rural Marketing 3rd Edition Pradeep Kashyap Digital Instant Download

Author(s): Pradeep Kashyap

ISBN(s): 9789332543607, 9789332573598, 9332543607, 933257359X

Edition: 3

File Details: PDF, 54.00 MB

Year: 2016

Language: English

SKU: EB-10887820 Category: Uncategorized Tag: Pradeep Kashyap

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Rural Marketing 3rd Edition by Pradeep Kashyap – Ebook PDF Instant Download/Delivery: 9332573097 ,9789332573091
Full download Rural Marketing 3rd Edition after payment

Product details:
ISBN 10: 9332573097
ISBN 13: 9789332573091
Author: Pradeep Kashyap

The first edition of Rural Marketing was published in 2005″a time when the rural demand was just beginning to register high rates of growth, but very little information or data was available. The subsequent and unimaginable changes in rural India in the last decade prompted the need of a revised edition to make the book more relevant to the evolving rural marketing needs and challenges. The present edition, while retaining the key strengths of the previous edition, builds on it by introducing new material relevant for today’s readers. The pedagogy of the book has been expanded to make learning easier and interesting. It includes learning objectives, chapter opening vignettes, snapshots, memo boxes and many more features.

Rural Marketing 3rd Edition Table of contents:

Introduction to Rural Marketing
- The rural market in India
- Rural vs. urban markets: A comparative analysis
- Characteristics of rural consumers
Understanding the Rural Consumer
- Rural consumer behavior
- Socio-economic factors affecting rural consumption
- Rural aspirations and changing lifestyles
Rural Market Environment
- Demographic and socio-cultural landscape
- Economic and infrastructural factors
- Communication and media in rural areas
Segmentation and Targeting of Rural Markets
- Rural market segmentation
- Rural market positioning strategies
- Identifying and targeting rural consumer segments
Product and Branding Strategies for Rural Markets
- Rural product development
- Branding in rural markets
- Tailoring products to meet rural needs
Pricing Strategies for Rural Markets
- Price sensitivity in rural markets
- Strategies for competitive pricing
- Approaches for affordable and value-based pricing
Distribution Channels in Rural Markets
- Rural retail landscape
- Traditional and modern distribution networks
- Challenges and innovations in rural distribution
Promotion and Communication Strategies for Rural Markets
- Rural advertising and promotional tools
- Role of traditional media (radio, TV, etc.)
- Rural-oriented marketing campaigns and success stories
Sales and Service in Rural Markets
- Rural sales force management
- Role of rural entrepreneurs and self-help groups
- After-sales service in rural areas
Technological Advancements and Rural Marketing
- The role of technology in reaching rural consumers
- E-commerce and digital marketing in rural areas
- Mobile and internet penetration in rural India
Case Studies in Rural Marketing
- Successful rural marketing strategies and case studies
- Lessons learned from rural marketing initiatives
- Case studies from various sectors (consumer goods, FMCG, agriculture, etc.)
Challenges and Opportunities in Rural Marketing
- Rural marketing challenges (infrastructure, education, etc.)
- Future trends and opportunities in rural markets
- Rural marketing in the context of socio-economic development
Conclusion
- Summary of key insights
- The future of rural marketing in India
- Strategic takeaways for businesses targeting rural markets