Scenario Focused Engineering Design and Innovation for Software Engineers 1st Edition Austina 0133967255 9780133967258

This completed downloadable of Scenario Focused Engineering Design and Innovation for Software Engineers 1st Edition Austina De Bonte

Instant downloaded Scenario Focused Engineering Design and Innovation for Software Engineers 1st Edition Austina De Bonte pdf docx epub after payment.

Product details:

• ISBN-10: 0133967255 
• ISBN-13: 9780133967258
• Author: Austina De Bonte

Blend the art of innovation with the rigor of engineering Great technology alone is rarely sufficient to ensure a product’s success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle.   In an engineering environment traditionally rooted in strong analytics, the ideas and practices for Scenario-Focused Engineering may seem counter-intuitive. Learn how to change your team’s mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want.   Improve the methods and mindsets you use to: Select a target customer to maximize carryover Discover your customer’s unarticulated needs Use storytelling to align your team and partners Mitigate tunnel vision to generate more innovative ideas Use experimentation to fail fast and learn Solicit early and ongoing feedback Iterate using a funnel-shaped approach Manage your projects around end-to-end experiences Build a team culture that puts the customer first

Table of contents:

Chapter 1. Why delight matters
Chapter 2. End-to-end experiences, not features
Chapter 3. Take an experimental approach
Chapter 4. Identifying your target customer
Chapter 5. Observing customers: Building empathy
Chapter 6. Framing the problem
Chapter 7. Brainstorming alternatives
Chapter 8. Building prototypes and coding
Chapter 9. Observing customers: Getting feedback
Chapter 10. The importance of iteration
Chapter 11. The way you work
Chapter 12. Lessons learned

People also search:

scenario focused engineering

scenario-based design

engineering scenarios

engineering scenarios for students

a scenario example