Simple rules how to thrive in a complex world First Mariner Books Edition Eisenhardt 0544409590 9780544409590

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Product details:

• ISBN 10: 0544409590
• ISBN 13: 9780544409590
• Author: Eisenhardt

Armed with a few simple rules, you can tackle even the most complex of problems. Complexity surrounds us. We have too much e-mail, juggle multiple remotes, and hack through thickets of regulations from phone contracts to health plans. But complexity isn’t destiny. Sull and Eisenhardt argue there’s a better way. By developing a few simple yet effective rules, people can best even the most complex problems. In Simple Rules, Sull and Eisenhardt masterfully challenge how we think about complexity and offer a new lens on how to cope. They take us on a surprising tour of what simple rules are, where they come from, and why they work. The authors illustrate the six kinds of rules that really matter—for helping artists find creativity and the Federal Reserve set interest rates, for keeping birds on track and Zipcar members organized, and for how insomniacs can sleep and mountain climbers stay safe. Drawing on rigorous research and riveting stories, the authors ingeniously find insights in unexpected places, from the way Tina Fey codified her experience at Saturday Night Live into rules for producing 30 Rock (rule five: never tell a crazy person he’s crazy), to burglars’ rules for robbery (“avoid houses with a car parked outside”), to Japanese engineers mimicking the rules of slime molds to optimize Tokyo’s rail system. The authors offer fresh information and practical tips on fixing old rules and learning new ones.

Table of contents:

1. Why Simple Rules Work

2. Making Better Decisions

3. Doing Things Better

4. Where Simple Rules Come From

5. Strategy as Simple Rules

6. Getting Personal

7. Rules for Improvement

8. Breaking the Rules

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