Social Movements for Good How Companies and Causes Create Viral Change 1st Edition by Derrick Feldmann ISBN 9781119133391 1119133394

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Product details:

ISBN 10:  1119133394

ISBN 13: 9781119133391

Author: Derrick Feldmann

 Create real change in the new social movement paradigm

Social Movements for Good is a guidebook for driving change, by taking advantage of the social “currency” that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today’s most successful social good movements by companies and nonprofits. You’ll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed.

Just going viral isn’t enough to make a movement successful―there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day.

• Read the stories of today’s most successful social good movements
• Understand how modern social movements are created
• Learn how to truly activate a new generation of activists and supporters
• Formulate an approach that makes the public respond to your issue

Effective social movements don’t arise by accident. People don’t spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.

Table of contents: 

Chapter 1 The Movement for Good
Chapter 2 Empathy
Chapter 3 From Belonging to Owning a Movement
Chapter 4 Creating a Message to Believe In
Chapter 5 Letting My Passion Be Heard through a Sign
Chapter 6 The Business of Doing Good
Chapter 7 Delivering Hope Abroad
Chapter 8 The Creative Behind a Social Movement for Good
Chapter 9 Bringing a Social Movement for Good to a College Campus Near You
Chapter 10 The Power of Peers
Chapter 11 #

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Tags: Derrick Feldmann, Social Movements, Good, Companies, Causes, Viral Change