Sport Entrepreneurship and Public Policy Building a New Approach to Policy making for Sport 1st Edition by Vanessa Ratten ISBN 3030294579 978-3030294571

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Product details:

ISBN 10: 3030294579 

ISBN 13: 978-3030294571

Author: Vanessa Ratten

This book revisits the traditional general approach to sport policy by adopting an entrepreneurial perspective. The respective chapters, all written by recognized experts, link a fragmented collection of treatises on entrepreneurship, public policy and sport entrepreneurship to develop a coherent, unified perspective on policy-making. The book’s central argument is that, while in the past, sport policy focused more on governance and political elements, these aspects can also be embedded into a ‘policy entrepreneurship’ perspective.

To date, most sport policy research has also tended to pursue an organizational behavior or political science approach. Breaking with that trend, the book incorporates the nascent sport entrepreneurship literature into this approach. The new strategies proposed here offer valuable resources for public policy planners and sports managers alike, two groups who need to work together to build better policy initiatives.

Table of contents: 

1. Entrepreneurship in Sport Policy: A New Approach

2. Social Entrepreneurship and Corporate Social Responsibility in Team Sport Clubs

3. ‘It Pays to Play’: The Emergence of Innovative Planning, Occupational Devotion, and Lifestyle Entrepreneurship in Aotearoa/New Zealand

4. Sport Innovation: An Opportunity for Technology-Based Companies Stimulated by the Brazil Olympics

5. Non-parametric Analysis of Factors Affecting the Competitive Structure of Europe’s Advanced Football Leagues

6. Brand Equity on Surf Destinations: Alaçatı Sample

7. A Gender Perspective of Sport-Based Entrepreneurship

8. Online C2C Interactions with Sports Brands: Insights from the #Mo Salah Brand

9. The Future for Sport Entrepreneurship

10. Sports Innovation: A Bibliometric Study

11. High-Performance Management Work Systems

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Tags: Vanessa Ratten, Sport Entrepreneurship, Public Policy, Building, New Approach, Policy making