Sports Innovation Management 1st Edition by Vanessa Ratten ISBN 113803732X 978-1138037328

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Product details:

ISBN 10: 113803732X 

ISBN 13: 978-1138037328

Author: Vanessa Ratten

This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed.

The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace.

Table of contents: 

1. Sports innovation management: An overview

2. Creativity and innovation

3. Transformational leadership

4. Innovative marketing

5. Culture, social and sustainable innovation

6. Open innovation

7. Corporate entrepreneurship

8. Technology innovation

9. Future directions for sports innovation management

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Tags: Vanessa Ratten, Sports Innovation Management