Start Your Own Business Fifth Edition The Only Start Up Book You ll Ever Need Entrepreneur Press Et El 1613083009 9781613083000

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Product details:

• ISBN 10: 1613083009
• ISBN 13: 9781613083000
• Author: Entrepreneur Press Et El

Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

Table of contents:

Part 1: Think
Chapter 1: Introduction
Chapter 2: Taking the Plunge: Get Ready to Be an Entrepreneur
Chapter 3: Good Idea!: How to Get an Idea for Your Business
Chapter 4: Good Timing: Should You Launch Your Business Part or Full Time?
Chapter 5: Build It or Buy It?: Starting a Business vs. Buying One
Part 2: Plan
Chapter 6: Choose Your Target: Defining Your Market
Chapter 7: If You Build It, Will They Come?: Conducting Market Research
Chapter 8: The Name Game: Naming Your Business
Chapter 9: Make It Legal: Choosing a Business Structure
Chapter 10: Plan of Attack: Creating a Winning Business Plan
Chapter 11: Call in the Pros: Hiring a Lawyer and an Accountant
Part 3: Fund
Chapter 12: All in the Family: Financing Starts with Yourself and Friends and Relatives
Chapter 13: Nothing Ventured, Nothing Gained: How to Find and Attract Investors
Chapter 14: Looking for Loans: The Ins and Outs of Debt Financing
Chapter 15: Fed Funds: How to Get Government Loans
Get Set
Part 4: Prepare
Chapter 16: What’s Your Deal?: Negotiating Successfully by Cliff Ennico
Chapter 17: Site Seeking: Choosing a Location for Your Business
Chapter 18: Looking Good: Creating a Professional Image
Chapter 19: Stock Answers: The Lowdown on Inventory
Chapter 20: It’s in the Mail: Setting Up Mailing Systems
Chapter 21: Charging Ahead: Offering Your Customers Credit
Chapter 22: Cover Your Assets: Getting Business Insurance
Chapter 23: Staff Smarts: Hiring Employees
Chapter 24: Perk Up: Setting Employee Policies and Benefits
Part 5: Buy
Chapter 25: Buyer’s Guide: Business Equipment Basics
Chapter 26: Business 24/7: Using Technology to Boost Your Productivity
Chapter 27: Net Works: Building Your Company Website
Chapter 28: Keep in Touch: Using Technology to Stay Connected
Go
Part 6: Market
Chapter 29: Brand Aid: Building a Brand
Chapter 30: Marketing Genius: Advertising and Marketing Your Business
Chapter 31: Talking Points: How to Promote Your Business
Chapter 32: Sell It!: Effective Selling Techniques
Chapter 33: Now Serving: Offering Superior Customer Service
Part 7: Engage
Chapter 34: Net Sales: Online Advertising and Marketing
Chapter 35: Social Studies: Social Media Marketing
Chapter 36: Can You Relate?: Social Media Networking
Part 8: Profit
Chapter 37: Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.
Chapter 38: Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.
Chapter 39: On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.
Chapter 40: Pay Day: How to Pay Yourself
Chapter 41: Tax Talk: What You Need to Know About Your Taxes by Joan Szabo

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