Starting and Running a Small Business For Canadians For Dummies 6 Books All in One 2nd Edition by Andrew Dagys, Margaret Kerr, JoAnn Kurtz ISBN 1119648394 978-1119648390

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ISBN 10: 1119648394
ISBN 13: 978-1119648390
Author: Andrew Dagys, Margaret Kerr, JoAnn Kurtz 

Tried-and-true advice, tools, and strategies to start and succeed in a small business

With more Canadians yearning to start a small business―along with benefitting tax rate incentives and interesting new business opportunities―there’s never been a greater need for a detailed, comprehensive guide to operating a small business.

Comprising the most pertinent information from several bestselling For Dummies books on the subject, this all-encompassing guide gives you everything you need to know about successfully running a small business. 

• Define your target market
• Create  the perfect  business plan
• Get to the bottom of financials
• Build a strong online presence and social media following

From soup to nuts, this book is your recipe for small business success.

Starting and Running a Small Business For Canadians For Dummies 6 Books All-in-One 2nd Table of contents:

Book 1: The Beginning of Your Business and Beyond

Chapter 1: Small Business Essentials

Weighing the Pros and the Cons

Choosing Your Business

Determining Whether You Have the Small Business Personality

Knowing If and When to Give Up Your Day Job

Seeking Out General Business Information

Getting Information Geared to Your Specific Business

Obtaining Essential Business Skills

Finding Professional and Other Help

Chapter 2: Getting Started

Developing Your Product or Service with a Market in Mind

Finding the Best Route to Your Target Market

Pricing Your Product or Service

Considering an Off-the-Shelf Business

Deciding on a Price for a Business

Considering a Franchise

Deciding on a Place of Business

Ownership Issues: Should You Go It Alone or Take on a Co-Pilot?

Should You Incorporate?

The Corporation: A Form of Business with a Life All Its Own

Protecting Your Assets without Incorporating

Chapter 3: Operating Your Business

Insuring against Your Risks

Making the Sale

Documenting Your Agreement

Doing the Work

Getting Paid

Addressing Customer Privacy

Dealing with Suppliers

Chapter 4: Looking to the Future of Your Business

No Money, More Problems

Handling Disputes

Getting Bigger

Financing Your Expansion

Managing a Bigger Business

Book 2: Intellectual Property

Chapter 1: Doing a Patent Search

Making a Preliminary Online Search

Moving to the Professional Search

Conducting Your Own “Professional” Search

Chapter 2: Preparing and Filing a Patent Application

Understanding the Patent Application

Deconstructing the Patent Application

Disclosing Your Invention in the Specification

Arguing Your Case for Patentability

Staking Your Claims

Sending Your Application

Meeting Your Filing Deadlines

Speeding Up Your Application and Other Special Provisions

Doing a Few Wise Things While You Wait

Chapter 3: Making Your Copyright Official

Making Sure You Own the Copyright

Transferring Copyright Ownership

Investigating the Status of a Copyright

Registering Your Copyright

Finding and Filling Out Forms

Marking Your Copyrighted Work

Chapter 4: Naming, Establishing, and Registering Your Trademark

Defining the Scope of Your Search

Carrying Out Your Search

Analysing Your Search Results

Registering Your Trademark

Getting Your Application through the System

Losing Your Trademark

Book 3: Business Planning

Chapter 1: Knowing Where You Want to Go

Preparing to Do a Business Plan

Planning Each Part of a Business Plan

Defining Values and Principles

Creating Your Business’s Vision Statement

Mapping Out a Mission Statement

Zeroing In on Goals and Objectives

Chapter 2: Describing Your Marketplace

Understanding and Analysing Your Business

Recognizing Critical Success Factors

Preparing for Opportunities and Threats

Slicing and Dicing Markets

Finding Useful Market Segments

Becoming Market Driven

Checking Out Your Competition

Competing to Win

Chapter 3: Weighing Your Business’s Prospects

Identifying Strengths and Weaknesses

Measuring Your Business against Competitors

Evaluating the Value Chain and What You Do Best

Putting Together a Business Model

Making Your Business Model Work

Book 4: Bookkeeping and Accounting

Chapter 1: Basic Bookkeeping: What It Is and Why You Need It

Bookkeepers: The Record Keepers of the Business World

Wading through Basic Bookkeeping Lingo

Pedalling through the Accounting Cycle

Exploring Cash and Accrual Accounting

Seeing Double with Double-Entry Bookkeeping

Differentiating Debits and Credits

Getting to Know the Chart of Accounts

Starting with Balance Sheet Accounts

Tracking Income Statement Accounts

Setting Up Your Chart of Accounts

Chapter 2: Financial Statements and Accounting Standards

Introducing the Information Content of Financial Statements

How Profit and Cash Flow from Profit Differ

Gleaning Key Information from Financial Statements

Keeping in Step with Accounting and Financial Reporting Standards

Chapter 3: Computer Options for Your Bookkeeping

Surveying Your Software Options

Setting Up Your Computerized Books

Chapter 4: Reporting Results

Beginning with the Balance Sheet

Gathering Balance Sheet Ingredients

Pulling Together the Final Balance Sheet

Putting Your Balance Sheet to Work

Introducing the Income Statement

Formatting the Income Statement

Preparing the Income Statement

Deciphering Gross Profit

Monitoring Expenses

Using the Income Statement to Make Business Decisions

Testing Profits

Branching Out with Income Statement Data

Book 5: Human Resources

Chapter 1: Recruiting the Right People

Thinking about Hiring in a New Way

Finding New Employees

Building Competency Models

Understanding the ABCs of Job Descriptions

Resourceful Recruiting

Recruiting from within Your Business

Writing a Good Job Ad

Using the Internet as a Recruitment Tool

Working with Recruiters

Assessing Potential Employees

Reading Resumes Effectively

Performing Short Phone Interviews

Interviewing Effectively Face to Face

Asking Fifteen Solid Questions and Interpreting the Answers

Making the Final Hiring Decision

Checking References

Making Offers They Can’t Refuse

Chapter 2: Retention: Critical in Any Business Environment

Ensuring an Effective Compensation Structure

Setting the Foundation for an Effective Compensation System

Reviewing the Basics of Raises, Bonuses, and Incentives

Communicating Your Compensation Policies

Creating an Employee-Friendly Work Environment

Establishing Alternate Work Arrangements

Looking at Telecommuting

Avoiding Burnout

Keeping Tabs on Morale

Providing Training and Development

Chapter 3: Monitoring Ongoing Performance

Assessing Employee Performance

Reaping the Benefits of Performance Appraisals

Deciding on a Performance Appraisal System

Launching an Appraisal Programme

Getting the Most Out of the Performance Appraisal Meeting

Handling Difficult Situations

Developing Disciplinary Procedures

Firing Employees Is Never Easy

Book 6: Building Your Marketing Strategy

Chapter 1: Researching Your Customers, Competitors, and Industry

Knowing When and Why to Do Research

Checking Out Net Promoter Scores and How to Find Yours

Asking Really Good Questions on Surveys

Writing ESP Surveys

Paying Wisely for Market Research

Discovering Low-Cost and Even Free Ways to Find Out What Matters Most

Riding a Rising Tide with Demographics

Chapter 2: Creating a Winning Marketing Plan

Gathering the Marketing Plan Components You Need

Addressing the Four Ps

Conducting a SWOT Analysis

Focusing on Functional Alternatives

Understanding Why Collaboration Matters So Much

Expanding Your Target

Creating a Working Marketing Plan

Mapping Out Your Action Steps

Keeping It Real: The Do’s and Don’ts of Planning

Preparing for Economic Influences

Budgeting Your Game

Managing Your Marketing Programme

Projecting Expenses and Revenues

Creating Your Controls

Chapter 3: Digital Tools and Tactics That Work

Noting the Digital Channels You Can’t Ignore

Using Facebook for Engagement That Builds Sales

Building Your Twitter Presence

Igniting Your Social Presence on Instagram

Expanding Your Network through LinkedIn

Promoting Your Brand with Pinterest

Discovering Digital Tools That Drive Brands

Advertising on the Web

Using Automated Customization to Work Smarter and Faster

Chapter 4: Using Print in a Digital World

Creating Printed Marketing Materials

Producing Effective and Efficient Print Collateral

Placing Print Ads That Generate Leads

Chapter 5: Building a Website That Engages and Sells

Creating and Managing a Web Identity

Creating an Engaging Website

Integrating Key Design Elements

Driving Traffic via SEM and SEO

Creating Landing Pages, Blogs, and More

Monetizing Your Web Traffic

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Tags: Andrew Dagys, Margaret Kerr, JoAnn Kurtz, Small Business, Starting and Running