Storm The Norm 1st Edition by Anisha Motwani ISBN 812913702X 978-8129137029

Storm The Norm 1st Edition by Anisha Motwani PDF Instant Download/Delivery: 812913702X, 978-8129137029
Full download Storm The Norm 1st Edition after payment

Product details: 

ISBN 10: 812913702X 

ISBN 13: 978-8129137029

Author: Anisha Motwani 

Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories – telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top. Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

People also search for:

Storm The Norm 

Storm The Norm Anisha Motwani

storm the norm ventures

norman brown after the storm

when did we storm the beaches of normandy

Tags:

Anisha Motwani,Storm,The Norm