Strategic management and business policy globalization innovation and sustainability 15th Edition by Thomas Wheelen, David Hunger, Alan Hoffman, Charles Bamford ISBN 1292215488 9781292215488

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Product details:
ISBN 10: 1292215488
ISBN 13: 9781292215488
Author: Thomas Wheelen, David Hunger, Alan Hoffman, Charles Bamford

For courses in Strategic Management and Business Policy.

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well–researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Strategic management and business policy globalization innovation and sustainability 15th Edition Table of contents:

1. Introduction to Strategic Management

   • What is Strategic Management?
   • Strategic Management Process
   • The Role of Business Policy

2. Corporate Governance and Social Responsibility

   • Corporate Governance
   • Business Ethics and Social Responsibility
   • Environmental Sustainability

3. External and Internal Analysis

   • Industry Analysis and Competitive Forces
   • The External Environment
   • Internal Resources and Capabilities

4. Competitive Advantage and Strategy

   • Types of Competitive Advantage
   • Porter’s Generic Strategies
   • Innovation and Competitive Strategy

5. Globalization and International Strategy

   • Strategies for Competing Globally
   • Multinational and Transnational Strategies
   • Globalization and Corporate Responsibility

6. Corporate and Business-Level Strategy

   • Business-Level Strategy: Cost Leadership and Differentiation
   • Corporate Strategy: Diversification and Mergers/Acquisitions
   • Strategic Alliances and Joint Ventures

7. Innovation and Technology

   • Managing Innovation
   • Role of Technology in Strategy
   • Sustainable Competitive Advantage through Innovation

8. Strategic Implementation

   • Organizing for Strategy
   • Strategic Leadership
   • Managing Change and Innovation

9. Strategy Evaluation and Control

   • Measuring and Evaluating Strategy Performance
   • Strategic Control Mechanisms

10. Emerging Issues and Future Trends

• Digital Transformation
• Sustainability in Global Markets
• Ethical Issues in Strategy

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Thomas Wheelen,David Hunger,Alan Hoffman,Charles Bamford,Strategic management,business,globalization,innovation,sustainability