Strategic Management Essentials 1st edition by Robert Grant 0730385728 9780730385721

Strategic Management Essentials 1st edition by Robert Grant – Ebook Instant Download/Delivery ISBN(s): 0730385728, 9780730385721

Product details:

• ISBN 10: 0730385728
• ISBN 13: 9780730385721
• Author: Robert 

Introductory strategic management

Table of contents:

PART I Understanding strategy
CHAPTER 1 Strategic concepts and perspectives

PART II The tools of strategic analysis
CHAPTER 2 External and industry analysis

CHAPTER 3 Internal analysis of capabilities and core competencies

PART III Strategic formulation and competitive advantage
CHAPTER 4 The nature and sources of competitive advantage

CHAPTER 5 Business-level strategy and competitive positioning

CHAPTER 6 Corporate-level strategy

CHAPTER 7 Cooperative strategies and alliances

CHAPTER 8 Global strategies and the multinational corporation

PART IV Strategic evaluation and implementation
CHAPTER 9 Strategic evaluation, implementation, structure and control

CHAPTER 10 Leading strategically and developing corporate culture

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