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Strategic Management of Market Niches A Model Framework 1st Edition Gorazd Ocvirk (Auth.)

Name: Strategic Management of Market Niches A Model Framework 1st Edition Gorazd Ocvirk (Auth.)
SKU: EB-6843544
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Strategic Management of Market Niches A Model Framework 1st Edition Gorazd Ocvirk (Auth.) Digital Instant Download

Author(s): Gorazd Ocvirk (auth.)

ISBN(s): 9783658203634, 9783658203641, 3658203633, 3658203641

Edition: 1

File Details: PDF, 6.89 MB

Year: 2018

Language: English

SKU: EB-6843544 Category: Business & Economics Tags: 1st Edition, 3658203641, 9783658203641, Gorazd Ocvirk (auth.), Strategic Management

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Product details:

ISBN-10 : 3658203641
ISBN-13 : 9783658203641
Author : Gorazd Ocvirk

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.

Table of contents:

Part I: Fundamentals of niche research

Part II: Theoretical pillar of the niche model framework

Part III: Market niche model framework for strategic management

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