Strategy and Communication for Innovation Integrative Perspectives on Innovation in the Digital Economy 3rd Edition by Nicole Pfeffermann, Julie Gould ISBN 3319495402 978-3319495408

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Product details:

ISBN 10: 3319495402

ISBN 13:  978-3319495408

Author: Nicole Pfeffermann, Julie Gould 

  This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume “Strategy and Communication for Innovation” and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Table of contents: 

1. The importance of connecting open innovation to strategy

2. Setting the stage for creativity: upstream, mid-stream, and downstream

3. When business model meets open innovation

4. Classic root causes of innovation failures—things we all know but sometimes forget

5. The evolution of strategic options, actors, tools and tensions in open innovation

6. Cognitive diversity of top management teams as a competence-based driver of innovation capability

7. Pairwise communication for innovation at work

8. Communication model design innovation—authentic open innovation-culture

9. Open innovation: enhancing theory and practice by integrating the role of innovation communication

10. Scanalyse—a case study of the role of social capital, strategic networking, and word of mouth communication in the diffusion of an innovation

11. Managing emotions matters—a balanced framework for communicating innovations in companies

12. The role of communicators in innovation clusters

13. Integrated communication in the innovation process—an approach to integrated innovation communication

14. Innovation implementation: leading from the middle out

15. Innovation, leadership, and communication intelligence

16. Redefining collaborative innovation in the digital economy

17. Customer-centricity in the executive suite: a taxonomy of top-management–customer interaction roles

18. What is innovation communication? A dynamic capability view

19. Audience-centered approaches to strategic planning: accessing social capital through sharing platforms on social media

20. The innovation engine: a framework for overcoming cultural and organizational impediments to innovation at scale

21. Strike while the iron is hot: user centricity adapted to the agile innovation development process

22. Disrupting communication: innovation communications in the digital age

23. Co-innovation and communication: the case of SAP’s global co-innovation lab network

24. Empowering members of a brand community to gain consumer insights and create new products: the case of the Vorwerk Thermomix research community

25. The integration of art and design, creativity and professionalization

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Tags: Nicole Pfeffermann, Julie Gould, Strateg, Communication, Innovation, Integrative Perspectives, Innovation, Digital Economy