Strategy is Digital How Companies Can Use Big Data in the Value Chain 1st Edition by Carlos Cordon, Pau Garcia Milà, Teresa Ferreiro Vilarino, Pablo Caballero ISBN 9783319311319 331931131X

Strategy is Digital How Companies Can Use Big Data in the Value Chain 1st Edition by Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero – Ebook PDF Instant Download/Delivery:  9783319311319, 331931131X

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Product details:

ISBN 10: 331931131X

ISBN 13: 9783319311319

Author:  Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero

 This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

Table of contents: 

1. Introduction

2. From Digital Strategy to Strategy Is Digital

3. Serialization in the Pharmaceutical Industry

4. The Customer Chain: The Omnichannel and the Omnichain

5. Bikes or Drones to the Consumer: The Logistical Challenge of the Last Mile

6. New Business Models: Rocket Science

7. Conclusions

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Tags: Carlos Cordon, Pau Garcia Milà, Teresa Ferreiro Vilarino, Pablo Caballero, Strategy, Digital, Big Data, Value Chain