Successful User Experience 1st Edition Elizabeth Rosenzweig

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Product details:

• ISBN-10: 0128009853
• ISBN-13: 978-0128009857
• Author: Elizabeth Rosenzweig

Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you’ll understand:

Table of contents:

Chapter 1: What is User Experience?

Chapter 2: Design Thinking

Chapter 3: UX Thinking

Chapter 4: The Strategic Model

Chapter 5: Beyond Mobile, Device Agnostic UX

Chapter 6: Usability Inspection Methods

Chapter 7: Usability Testing

Chapter 8: Iterating on the Design

Chapter 9: Moving Past the Lab

Chapter 10: Global UX and Online Studies

Chapter 11: Surveys, Web Analytics, and Social Media

Chapter 12: Service Design

Chapter 13: Getting Buy In

Chapter 14: Success Stories

Chapter 15: A Few Words About Failure: Turning It into Success

Chapter 16: Big Picture Takeaways

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