Teach Yourself VISUALLY Search Engine Optimization 1st Edition by Rafiq Elmansy 1118470664 9781118470664

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Product details:

ISBN-10 : 1118470664 

ISBN-13 : 9781118470664

Author:   Rafiq Elmansy 

Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results.

Teach Yourself VISUALLY Search Engine Optimization 1st Table of contents:

Chapter 1: Understanding the SEO Process
Introducing Search Engine Optimization
Consider SEO Techniques
Discover Search Engine Optimization
Understanding How People Use Search
Using Different Types of Searches
Understanding the Search Page Layout
Explore Different Search Engines
Set Up a Default Search Engine
Chapter 2: Preparing Your Website for SEO
Find a Website Niche
Analyze Topics and Trends
Understanding Web Hosting
Choose a Web Host
Choose the Website Domain
Create a Privacy Policy Page
Create Website Forms
Check Browser Compatibility
Check Your Website with Adobe BrowserLab
Check Your Website with Screenfly
Chapter 3: Building an SEO Friendly Website
Plan for an Optimized Website
Create a Website Sitemap
Create a Robots.txt File
Using the Nofollow Attribute
Build an .htaccess File
Protect Website Images with .htaccess
Redirect Non-WWW Traffic to WWW
Work with 301 Redirects
Scan Errors with W3C Markup Validation
Chapter 4: Mastering Keywords
Understanding Keywords
Analyze Keywords with SEMrush
Analyze Bing Search with SEMrush
Analyze Keywords with Keyword Discovery
Compare Keywords with Yahoo Clues
Work with the YouTube Keyword Tool
Analyze Your Website with Web SEO Analytics
Chapter 5: Building On-Page SEO
Build an HTML Document
Add a Page Title Meta Tag
Add a Page Description Meta Tag
Add a Page Keyword Meta Tag
Add Author and Copyright Meta Tags
Save an HTML Document
Optimize Image Filenames and Alt Attributes
Optimize Your Website Content
Chapter 6: Building Off-Page SEO
Find the Domain History
Review Website Backlinks
Gather Website Information
Compare Traffic for Websites
Check a Link Partner’s Page Rank
Submit Your Website to a Link Directory
Submit to the Article Directories
Get Paid Backlinks
Write Guest Posts
Submit Press Releases
Submit Your Site to Link Exchange
Request a Link Exchange
Chapter 7: Working with Content
Build Optimized Content
Check Duplicated Content
Compare Website Content
Check Content Grammar and Spelling
Check Keyword Density
Create a RSS Feed with FeedBurner
Create a Feed Subscription Form
Work with Professional Writing Services
Chapter 8: Working with Google Analytics
Create a Google Analytics Account
Install Google Analytics Code
Create a New Analytics Account
Add a New Property Website
View Website Analytics
Add Multiple Users
View Real-Time Statistics
Exclude Traffic from a Specific IP
Set a Conversion Goal
Find Website Keywords
Chapter 9: Using Search Engine Webmaster Tools
Add a Website to a Google Webmaster Account
Verify Your Website for Google Webmaster Tools
Submit a Sitemap to Google Webmaster Tools
Configure Google Webmaster Tools Settings
Check for Google Crawling Errors
Preview Your Website as Googlebots
Submit a Website to the Bing Webmaster
Use the Bing SEO Analyzer
Chapter 10: Working with Social Media and SEO
Understanding Social Media Marketing
Create a Facebook Page for Your Business
Create a Google Plus Business Page
Create a Twitter Account for Your Website
Manage Social Accounts Using HootSuite
Work with Social Bookmarking Sites
Chapter 11: Working with AdWords
Create an AdWords Campaign
Create an Ad Group
Using the Keyword Tool
Using the Traffic Estimator Tool
Using the Contextual Targeting Tool
Work with Analyze Competitions
Chapter 12: Applying SEO to WordPress Blogs
Understanding WordPress CMS
Install the W3 Total Cache Plugin
Configure the W3 Total Cache
Set Up the All in One SEO Plugin
Set Up Permalinks
Install the SEO Friendly Images Plugin
Chapter 13: Monetizing Your Website
Explore Advertising Revenue Types
Consider the Advertising Formats
Create AdSense Ads
Modify Existing AdSense Ads
Block AdSense Advertisers’ URLs
Block Ads Using the Ad Review Center
Position AdSense Ads
Create Chitika Ads
Work with Commission Conjunction
Work with BuySellAds
Chapter 14: Building and Managing an SEO Team
Find the Best SEO Companies
Hire an SEO Expert on Elance
Post a Job on Elance
Hire an SEO Expert on oDesk
Post an SEO Job on oDesk
Create a Freedcamp Project
End User License Agreement

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Tags: Teach Yourself, VISUALLY, Engine Optimization, Rafiq Elmansy