The Amazon way 1st edition by John Rossman 9781491587522 1491587520

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ISBN 10:1491587520 
ISBN 13:9781491587522 
Author:John Rossman

In just twenty years, Amazon.com has gone from a start-up internet bookseller to a global company revolutionizing and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, and cloud computing.

But what is at the heart of Amazon.com’s rise to success? Is it the tens of millions of items in stock, the company’s technological prowess, or the many customer service innovations like “one-click”?

As a leader at Amazon who had a front-row seat during its formative years, John Rossman understands the iconic company better than most. From the launch of Amazon’s third-party seller program to their foray into enterprise services, he witnessed it all—the amazing successes, the little-known failures, and the experiments whose outcomes are still in doubt.

In The Amazon Way, Rossman introduces listeners to the unique corporate culture of the world’s largest Internet retailer, with a focus on the fourteen leadership principles that have guided and shaped its decisions and its distinctive leadership culture.

Peppered with humorous and enlightening firsthand anecdotes from the author’s career at Amazon, this revealing business guide is also filled with the valuable lessons that have served Jeff Bezos’s “everything store” so well—providing expert advice for aspiring entrepreneurs, CEOs, and investors alike.

 

The Amazon way 1st  Table of contents:

Principle 1     Reinvent Customer Experiences with Connected Devices

Principle 2     Enabling Customers Anytime, Any Way

Principle 3     Relentless.com—Continuous Improvements via Connected Devices

Principle 4     Do the Math—How IoT Enables Better Insights and Analysis

Principle 5     Think Big, but Start Small

Principle 6     How to Become a Platform Business Using the Internet of Things

Principle 7     The Outcome-Based Business Model

Principle 8     The Data Is the Business Model

Principle 9     Disrupting the Industry-Value Chain

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