The Analytic Hospitality Executive Implementing Data Analytics in Hotels and Casinos 1st Edition by Kelly A McGuire, Dexter E Wood Jr ISBN 1119129982 9781119224938

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Product details:

ISBN 10: 1119129982 
ISBN 13: 9781119224938
Author: Kelly A McGuire, Dexter E Wood Jr

Targeted analytics to address the unique opportunities in hospitality and gaming

The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You’ll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book’s targeted guidance provides a roadmap to big data benefits.

Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business.

• Understand big data and analytics
• Incorporate analytics into existing business processes
• Identify the most valuable data sources
• Create a strategic analytic culture that drives value

Although the industry is just beginning to recognize the value of big data, it’s important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

The Analytic Hospitality Executive Implementing Data Analytics in Hotels and Casinos 1st Table of contents:

Chapter 1 Building a Strategic Analytic Culture in Hospitality and Gaming
Strategic Analytic Culture
Moving Ahead and Staying Ahead with Prescriptive Decision Making
Making It Happen
Getting Started
How This Book Can Help
Notes
Chapter 2 Data Management for Hospitality and Gaming
Data Management Challenge and Opportunity
Data Storage
Data Integration
Data Quality
Measuring the Benefits of Data Management
Responsible Use of Data
Conclusion
Additional Resources
Notes
Chapter 3 Data Visualization
Why Are Visualizations So Important?
Visualization Technology
Data Handling
Visualization Types
Creating Powerful Visualizations
Conclusion
Additional Resources
Notes
Chapter 4 From Reactive to Proactive Decision Making: Advanced Analytics in Action
Reactive to Proactive Decision Making
Statistical Analysis
Forecasting
Predictive Analytics
Optimization
Machine Learning
Text Analytics
Making It Work—Analytics and Technology
Innovations in Solution Delivery
Real Time and Streaming
Conclusion
Additional Resources
Notes
Chapter 5 Analytics for Operations
Operations
Operations Data
Advanced Analytics for Operations
Workforce Planning and Optimization
Queues
The Impact of Queue Configuration
Managing Consumer Perceptions of the Wait
Benchmarking Operations Analytics Capabilities
Technology and People Investments
Conclusion
Additional Resources
Notes
Chapter 6 Analytics for Marketing
Marketing Data
Advanced Analytics for Marketing
Digital Intelligence
Benchmarking Marketing Analytics Capabilities
Technology and People Investments
Conclusion
Additional Resources
Notes
Chapter 7 Analytics for Sales
Sales Data
Advanced Analytics for Sales
Statistical Analysis
The Changing Landscape of Sales
Benchmarking Sales Analytics
Conclusion
Note
Chapter 8 Analytics for Revenue Management
Revenue Management: A History Lesson
Then Things Changed . . .
Revenue Management Data
Revenue Management Analytics
Benchmarking Revenue Management Analytics Capabilities
Technology and People Investments
Conclusion
Additional Resources
Notes
Chapter 9 Analytics for Performance Analysis
Data for Performance Analysis
Advanced Analytics for Performance Analysis
Benchmarking Performance Analytics Capabilities
Technology and People Investments
Conclusion
Additional Resources
Notes
Chapter 10 Analytics for Gaming
Gaming Data
Advanced Analytics for Gaming
Casino Floor Revenue Optimization
Fraud and Anti–Money Laundering
Benchmarking Gaming Analytics Capabilities
Technology and People Investments
Conclusion
Additional Resources
Notes
Chapter 11 Pulling It All Together: Building an Analytical Organization
Getting Started: Well-Defined, Small Projects for Maximum Impact
Organizing Your Analytics Department
The Build versus Buy Decision
Integrated Decision Making
Conclusion
Additional Resources
Notes
Appendix 1 Case Study from Infor: Analytics Opportunities in Operations
Appendix 2 Case Study from IDeaS: Meetings and Events Revenue Management
Introduction
Evaluating Groups
Metrics
Other Factors Influencing Success
Summary
Appendix 3 Why Dynamic?
Appendix 4 Chapter Questions

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