The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business 9 edition Edition Colin Barrow 074948179X 9780749481797

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Product details:

• ISBN-10 ‏ : ‎ 074948179X
• ISBN-13 ‏ : ‎ 9780749481797
• Author: Colin Barrow

One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbooktakes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance.

Table of contents:

Assignment 1 Coming up with a winning idea for your business plan
Assignment 2 Strategy – the big picture
Assignment 3 You and your team
PHASE TWO Market research
Introduction
Assignment 4 Researching customers
Assignment 5 Researching competitors
Assignment 6 A plan for market research
PHASE THREE Competitive marketing strategies
Introduction
Assignment 7 Products and/or services
Assignment 8 Pricing
Assignment 9 Advertising and promotion
Assignment 10 Place and distribution
Assignment 11 People, process and physical environment
Assignment 12 Competing online
PHASE FOUR Operations
Introduction
Assignment 13 The selling methods plan
Assignment 14 Making, outsourcing and supplies
Assignment 15 Legal and regulatory factors
PHASE FIVE Reviewing financing requirements and options
Introduction
Assignment 16 The sales forecast
Assignment 17 Cash-flow projections
Assignment 18 The profit and loss account
Assignment 19 The balance sheet
Assignment 20 Break-even analysis
Assignment 21 Estimating financing requirements
Assignment 22 Stress testing your business projections
PHASE SIX Business controls
Introduction
Assignment 23 Financial controls
Assignment 24 Sales and marketing controls
Assignment 25 Other business controls
PHASE SEVEN Writing up and presenting your business plan

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