The Deals That Made the World: Reckless Ambition, Backroom Negotiations, and the Hidden Truths of Business First Edition Jacques Peretti 9780062698308, 0062698303

The Deals That Made the World: Reckless Ambition, Backroom Negotiations, and the Hidden Truths of Business First Edition Jacques Peretti – Ebook Instant Download/Delivery ISBN(s): 9780062698308, 0062698303

Product details:

• ISBN-10 ‏ : ‎ 006269829X
• ISBN-13 ‏ : ‎ 978-0062698292
• Author: Peretti

We tend to think of our world as controlled by forces we basically understand, primarily the politicians we elect. But in The Deals That Made the World, Jacques Peretti makes a provocative and quite different argument: much of the world around us—from the food we eat to teh products we buy to the medications we take—is shaped by private negotiations and business deals few of us know about.

The Deals That Made the World takes us inside the sphere of these powerful players, examining ten groundbreaking business deals that have transformed our modern economy. Peretti reveals how corporate executives engineered an entire diet industry built on failure; how PayPal conquered online payments (and the specific behavioral science that underpins its success); and how pharmaceutical executives concocted a plan to successfully market medications to healthy people.

Table of contents:

1: The Upgrade
2: Food
3: Drugs
4: Cash
5: Work
6: Risk
7: Tax
8: Wealth
9: Globalization
10: Robots

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