The Dynamics of Green Innovation in B2B Industries A Systems Approach to Explain the Diffusion of Bioplastics 1st by Friederike Esther Rhein 9783658321475 3658321482

The Dynamics of Green Innovation in B2B Industries A Systems Approach to Explain the Diffusion of Bioplastics Friederike Esther Rhein – Ebook Instant Download/Delivery ISBN:9783658321475,3658321482

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Table of contents:

Part I. Focus and Scope

1. Introduction

Part II. Conceptual Background

2. Green Innovation in the B2B Context

3. B2B Innovation Adoption and Diffusion

Part III. Empirical Studies and Computational Modeling

4. Research Design and Methodology

5. Exploring why and how B2B Buyers Adopt Bioplastics

6. Investigating Relevant Factors in Business Adoption of Bioplastics

7. Developing a Diffusion Model for Emerging Bioplastic Products

Part IV. Synthesis

8. Integrating Findings and Conclusions

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