The mobile mind shift engineer your business to win in the mobile moment First Edition Ted 0991361008 9780991361007

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• ISBN-10 ‏ : ‎ 0991361008
• ISBN-13 ‏ : ‎ 9780991361007
• Author: Ted Schadler

Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context.

Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

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