The Politics of Design A Not So Global Design Manual for Visual Communication 1st Edition Ruben Pater 9789063694227

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Product details:

• ISBN-13 ‏ : ‎ 9789063694227
• Author:  Ruben Pater 

Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people.

Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information

Table of contents:

The Many Authors of This Book Text & Design Ruben Pater

Assistant Asja Keeman

Advisors Amal Alhaag Marjanne van Helvert Yazan Al-Khalili

Publishers Bionda Dias Rudolf van Wezel

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