The Strategic Digital Media Entrepreneur 1st Edition by Penelope Abernathy, JoAnn Sciarrino 1119218050 9781119218050

The Strategic Digital Media Entrepreneur 1st Edition by Penelope M. Abernathy, JoAnn Sciarrino – Ebook PDF Instant Download/DeliveryISBN:  1119218050, 9781119218050   

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Product details:

ISBN-10 :  1119218050 

ISBN-13 : 9781119218050

Author: Penelope M. Abernathy, JoAnn Sciarrino 

The Strategic Digital Media Entrepreneur 1st Table of contents:

Part I Understanding the Basics of Digital Entrepreneurship
Chapter 1 Gutenberg to Zuckerberg: Innovation and Entrepreneurship
Defining a Media Enterprise
How Innovation Drives the Business Models of Media Companies
What Is the Difference between Disruptive versus Sustaining Innovation?
Innovators and Entrepreneurs: A Comparison
Mark Zuckerberg: Innovator and Entrepreneur?
Summary
Chapter 2 The Story Behind the Numbers
The Basic Economics of Book Publishing
Digging into the Numbers: Understanding the Story behind Financial Statements
What Does the Income Statement Reveal about Profitability?
The Balance Sheet: What Are the Most Valuable Assets and Most Onerous Liabilities?
The Cash Flow Statement: How Does a Company Make and Spend Money?
Go Set a Watchman and HarperCollins: An Update
Summary
Chapter 3 What Is a Company Worth?
What Affects the Value of a Media Company?
How Investors Place a Price Tag on a Company
Who Are Today’s Media Investors?
How Do You Calculate a Return on Your Investment?
Summary
Chapter 4 The Transformed Competitive Landscape
What Are the Various Stages in the Life of a Company?
How the Imperative to Grow Affects Strategies
How the Pace of Change Affects Strategies in the Digital Age
How the Internet Challenged Existing Market Structures
Has the Internet Changed Everything? What Is the Business Model Going Forward?
MTV, Vice, and the Future of Viacom
Summary
Part II Creating Sustainable Strategies and Business Models
Chapter 5 A Strategy for Dealing with the New Business Imperatives
What Are the Emerging Business Models?
Creative Destruction
Creating a Business Plan from Scratch
What Are the Strengths and Weaknesses of the Current Business Model?
What Are the Components of a Sustainable Digital Business Model?
Summary
Chapter 6 Defining a Unique Value Proposition
The Netflix Story: Three Value‐based Strategies
Why All Companies Need Unique Value Propositions
Steps to Creating a Value Proposition
Translating Value into Profit
Disruptors of Media Value Propositions
Summary
Chapter 7 Understanding Customer Relationships in a Digital World
Segmenting Customers
Targeting Customers
Applying Targeting and Positioning: Types of Purchasers in the Life-Cycle of a Product
Categories of Customer Relationships
Considerations in Designing Customer Relationships
Evaluating Profitability
The Importance of Customer Loyalty
Summary
Chapter 8 Reaching Current and New Customers
The Problem of Drift
What Are the Channels in Marketing?
Evaluating Customer Acquisition and Retention by Channel
Changing Customer Behavior and Media Consumption
Tools to Reach Your Customers
Evaluating Effectiveness and Efficiency of Channels to Reach New and Current Customers
How Customer Experience Affects Loyalty and Brand Attachment
Summary
Chapter 9 Competing in a Networked World
Media Economics on Steroids: How to Measure Infinity?
Contested Boundaries: Battle of the eBooks
The New Economics of Networks and Networking
The Art of Collaboration in a Competitive World
Summary
Chapter 10 Investing in Key Assets and Capabilities
Understanding the Different Media Environments
Identifying the Key Resources Available to Your Company
Developing a Digital Strategy Map and Framework
Digital Transformation Pathways and Strategies
Building a Profitable and Sustainable Business Model
Four Small Companies at a Strategic Crossroads
Summary
Part III Leadership in a Time of Change
Chapter 11 Entrepreneurial Leadership and Culture
Why Is Organizational Culture So Important?
What Are the Types of Structure and Culture Found in Organizations?
What Organizational Structure and Leadership do Media Companies Need in the 2.0 Era?
What Is the Best Way to Use Teams?
What Qualities Make for Successful Leaders?
Summary
Chapter 12 What the Future Holds
What We Know So Far
The Current State of Business
So You Want to Be a Successful Entrepreneur?
What We Still Don’t know
How to Use the Complementary Instructional Website

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Tags: The Strategic, Digital Media Entrepreneur, Penelope Abernathy, JoAnn Sciarrino